Amplifon Citizenship Program
Branding, Brand Manual, Visual Identity
Amplifon asked us to create the visual identity of the new Corporate Citizenship program. "We Care" aims to understand and support the social inclusion needs of individuals and communities in over 29 countries worldwide. We have defined a visual identity that can improve recognition, encourage participation and encourage communication - both internal and external - of corporate social responsibility activities.The concept has been declined in a logo and the corporate identity with a stronger and versatile visual, adapted to all internal communication formats. Style and color palette are studied in continuity with the institutional identity of Amplifon.
Amplifon, therefore, has a complete and recognizable visual system, totally dedicated to its Corporate Citizenship program. A stronger visual which emphasize the circular movement. It’s turning around a center that symbolizes the concept of reuse, recycling and reduction.
The brand book details the correct usage guidelines for all formats, including an icon system that integrates with the company's icon set.
Designed with Serviflab
Starting from a reflection on the concept of circularity we focused on the image of the rippling of water vibrations, a visual metaphor for the effect that a small action can have on the work environment.