Lacittáintorno
Visual Identity
Lacittàaintorno is one of the four cross-sectoral programs of the Cariplo Foundation: a three-year program of participatory intervention on the territory, involving first-hand the inhabitants of the identified places.
A process of urban regeneration that enhances multidisciplinarity and works on average times, expressing a policy on cities and suburbs, placed at the center of new geography. Turning them into attractive poles for networks and communities.
The branding and strategy project is from Parcodiyellowstone Studio, I did some materials, illustrations and social layout for the project.I'll describe the images below in order: some intern pages of the website; illustrations of the program actions and a small video of a "wonder city"; a toolkit that was designed "ad-hoc" to the partners of Lacittàintorno could design their materials with some rules that we decided in order to unify the identity of Lacittàintorno; postcards and flyers for partners events; a social layout with some rules for Facebook, Twitter and Instagram; and in the end a storyboard for a video that explains the process of Lacittàintorno.
Designed at Parcodiyellowstone Studio // Creative Director Loredana Bontempi & Emanuel Bonetti
Ilustrations
We created a series of illustrations that show each touch-point of the project Lacittàintorno.
Lacittàintorno is a three-year urban regeneration program, promoted by Fondazione Cariplo to promote well-being and quality of life in cities, particularly in peripheral areas.
Toolkit
Playground
Lacittàintorno
Visual Identity
Lacittàaintorno is one of the four cross-sectoral programs of the Cariplo Foundation: a three-year program of participatory intervention on the territory, involving first-hand the inhabitants of the identified places. A process of urban regeneration that enhances multidisciplinarity and works on average times, expressing a policy on cities and suburbs, placed at the center of new geography. Turning them into attractive poles for networks and communities. The branding and strategy project is from Parcodiyellowstone Studio, I did some materials, illustrations and social layout for the project.I'll describe the images below in order: some intern pages of the website; illustrations of the program actions and a small video of a "wonder city"; a toolkit that was designed "ad-hoc" to the partners of Lacittàintorno could design their materials with some rules that we decided in order to unify the identity of Lacittàintorno; postcards and flyers for partners events; a social layout with some rules for Facebook, Twitter and Instagram; and in the end a storyboard for a video that explains the process of Lacittàintorno.
Designed for Parcodiyellowstone Studio // Creative Director Loredana Bontempi & Emanuel Bonetti
Illustrations
We created a series of illustrations that show each touch-point of the project Lacittàintorno.
Lacittàintorno is a three-year urban regeneration program, promoted by Fondazione Cariplo to promote well-being and quality of life in cities, particularly in peripheral areas.
Toolkit
Playground