Bedont
Branding
The ice-cream shop ” Bedont” was founded in 1921 with the intuition of offering a quality product to Italian know-how. The language used in communication, speaks to the customer creating engagement with a brand, establishing a lasting relationship. The Brand must speak in a direct, simple way through images and menu boards. It must be clear the message of a fresh product prepared with quality products and mastery of traditional recipes. Tradition and innovation are the double messages that underlie this project. The graphic concept starts with the texture of the ice cream that is divided into two levels to give this double meaning of tradition and innovation. The colors are based on the tastes to create a light palette and that can be different in the various communication materials.
Designed at Antitetico
Bedont
Branding
The ice-cream shop ” Bedont” was founded in 1921 with the intuition of offering a quality product to Italian know-how. The language used in communication, speaks to the customer creating engagement with a brand, establishing a lasting relationship. The Brand must speak in a direct, simple way through images and menu boards. It must be clear the message of a fresh product prepared with quality products and mastery of traditional recipes. Tradition and innovation are the double messages that underlie this project. The graphic concept starts with the texture of the ice cream that is divided into two levels to give this double meaning of tradition and innovation. The colors are based on the tastes to create a light palette and that can be different in the various communication materials.
Designed for Antitetico